it is time to renovate research - and has been for a long time!
new methods, approaches, technologies... and still the good old research facility concept? = a no go

Visiting-The-Smith's is not the place for all of your projects - but think about the possibilities of consumers being invited to a real home, chatting in a real living room, cooking in a real kitchen, cleaning a real home, repairing in a real home, taking a shower in a real bathroom, smoking outside their living room...; children playing in kids' rooms; Internet-nerdy semi-grown-ups meeting in their garage... envisage all the true insights you will develop

imagine motivated clients exposed to daylight in airy rooms, strolling from here to there, including a trip to the outside - no more observation rooms but think tanks and experiential lounges - imagine happy clients - and then look at you, the facilitator or moderator, and how you would feel...

and find all the support and technical equipment you are used to

Visiting-The-Smith's is not about leaving out the goodies of research facilities - but about dealing with what is outdated